Tommy Hilfiger and Sofia Richie Grainge introduce a new era of sofistication
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first […]
Calvin Klein launches new campaign starring Lily Collins
Calvin Klein today unveils its Spring 2025 campaign starring actor Lily Collins in her debut for the brand. In the campaign directed and shot by Charlotte Wales, Lily embodies pure […]
Alex Petrescu takes over as Creative Director @MullenLowe Romania
MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts. These moves […]
Norwegian scaleup Vev acquires TIME’s web design platform TIME Sites
Norwegian scaleup Vev acquires TIME’s web design platform TIME Sites, an acquisition that will expand Vev’s web creation platform. As part of the deal, Marc Benioff, chair, CEO, and co-founder […]
JOAN London further strengthens senior team
Independent creative agency, JOAN London, has announced the expansion of its senior team with the appointment of Flora Joll as Strategy Director and the promotion of Graeme Hall to Group Creative Director. […]
Global Vision appoints Antoanela Comșa as Deputy CEO
Global Vision, a CEE leading real estate company, appointed Antoanela Comșa as Deputy CEO, with a key role in defining and implementing the group’s strategic directions, overseeing major projects, and […]
GMP & U to handle Employer Branding activities for Heineken Romania
GMP & U won the Heineken Romania’s Employer Branding account, following a pitch. The partnership aims to consolidate company’s image as employer and highlight advantages that are part of its […]
Analytic Partners Announces Strategic Partnership with Association of National Advertisers
Analytic Partners, leader in commercial analytics, announces an exclusive strategic partnership with Association of National Advertisers (ANA).. The partnership will provide ANA members with unparalleled insights and tailored recommendations for […]
NYF 2025 Advertising Awards unveils elite global Executive Jury led by returning Jury President Javier Campopiano
New York Festivals Advertising Awards proudly introduces the 2025 Executive Jury, an elite “super” jury panel of renowned creative visionaries selected to evaluate the industry’s most outstanding entries for the […]
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]